One A Day ~ Alina Peña

One A Day® Vitamins

Paving the path to everyday wellness with a vibrant design & user experience

Role

Lead Designer (from conception, to execution, to delivery)

Challenge

Navigating the original One A Day site was a cumbersome and uninspiring experience that made it difficult for users to find the right product, learn about product benefits, and understand how the One A Day brand fits into their lifestyle.

Solution

By positioning One A Day as a guide and trusted partner, our redesign provides users with a simple path to everyday wellness. It is built around a modular and user-centric approach that makes finding the right product an intuitive and informative process. A vivid color palette and lively photography help users seamlessly navigate between product categories, not to mention instantly evoking the vibrancy of the One A Day brand. With relevant article content and an infographic approach, we educated users about vitamins, nutrients and minerals–empowering them to choose One A Day as their multi-vitamin. The redesigned experience shows users, from browsing to buying, how One A Day helps you thrive.

Message in a bottle not your style?
Email me @ alinapena95@gmail.com

Prefer to communicate via emojis?
Call or text me @ 917 330 4067